Patsi Krakoff and Denise Wakeman are The Blog Squad
For Immediate Release -
Search is Open for Business Blogging Stories
(San Diego, CA) June 8, 2007 - The Blog Squad™ is looking for business blogging stories. The expert blogging team, Patsi Krakoff, Psy. D., and Denise Wakeman, is researching how blogs have affected small and independent service businesses and the professionals who write on blogs.
"We'd like to know how writing on a business blog has affected professionals and businesses. In some cases, we've heard of amazing successes, but we're learning about negative impact as well," announced Denise Wakeman, Internet marketing specialist.
Bloggers are encouraged to submit their stories on the Build a Better Blog site and use these questions as a guide:
1. How has blogging benefited your business? 2. What have you learned or how has your business been affected by blogging?
"We're interested in featuring powerful stories that can help other business people," adds Dr. Krakoff. "And we may compile the results for publication in a book...with permission of course."
While blogs have exploded on the Internet as personal, political and social expression, when used by businesses they have potential for attracting and connecting with customers.
Readers can interact with small business professionals and make suggestions, share ideas and give feedback on products and services.
Blogging reaches a global audience, creating opportunities for small businesses that wouldn't otherwise have an international marketing budget.
Being open and transparent on a blog is not without problems. When customers are unhappy, they can write on blogs and spread tales of poor service rapidly. Often the media picks up negative stories and a company's reputation is quickly in question.
At the same time, a blog offers two-way dialogue and possibilities for improved communications with customers.
About The Blog Squad: Blogging experts Patsi Krakoff and Denise Wakeman are The Blog Squad™. They have teamed up to help professionals harness the power of blogs, newsletters, and ecommerce systems to make marketing tasks easier and more effective.
Between them they have 17 years of Internet know-how and write on 10 blogs. They know what works and what doesn't. You can read their popular blog at Build a Better Blog, and get their free weekly ezine Savvy eBiz Tips at Savvy eBiz Tips.
Patsi Krakoff, Psy. D. The Blog Squad
San Diego, CA Phone : 858-523-9833
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Search is Open for Business Blogging Stories
